Data Protection and GDPR Policy

At MyTidyMate (“we”, “us”, “our”), we are committed to protecting the privacy of our customers and website visitors.
This policy explains how we collect, use, share, and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website https://mytidymate.com, you consent to the collection and processing of your personal information as described below.

1. Data Controller

- Company: MyTidyMate

- Registered office: 60 rue François 1er, 75008 Paris, France

- E-mail: contact@mytidymate.com

- Phone: +33 6 75 27 62 70

2. Purposes and Legal Bases for Processing

We collect and process personal data only for specific and lawful purposes under the UK GDPR. These include:

- Order processing and delivery necessary for the performance of a contract between you and us.

- Customer account management required for contract fulfilment and ongoing customer access.

- Billing and accounting processed under legal obligations for record-keeping and compliance.

- Customer support and service requests processed under our legitimate interest in ensuring customer satisfaction.

- Newsletter and promotional e-mails processed only with your explicit consent.

- User experience personalisation and analytics processed with consent to improve site functionality.

- Advertising and remarketing (Google Ads, Google Shopping) processed with your prior consent.

- Fraud prevention and payment verification processed under our legitimate interest in maintaining transaction security.

Each purpose is limited to what is necessary, and data is not reused for unrelated activities.

3. Data We Collect

Data provided directly by you:

- Name and surname

- E-mail address

- Billing and shipping address

- Phone number

- Order and payment details (processed by third-party providers; we do not store payment data)

- Order history, reviews, or messages sent to customer support

Data collected automatically (cookies and tracking):

- IP address, browser type, and device used

- Pages visited and actions taken on the website

- Session duration and navigation data

- Advertising identifiers (Google Ads, Analytics, Shopping)

4. Use of Google Services

We use Google technologies in compliance with UK data protection law, including:

- Google Shopping: to display and track product listings and ad performance.

- Google Ads and Remarketing: for personalised advertising campaigns.

- Google Analytics: to analyse website performance and visitor behaviour.

Where possible, data is anonymised and processed according to Google’s data protection standards.

5. Data Sharing

We only share your personal data with trusted partners when necessary for the operation of our business, such as:

- Payment processors, delivery companies, web hosting and email providers.

- Google services for advertising and analytics.

- Legal or regulatory authorities when required by law.

All partners are contractually bound to strict confidentiality and data protection obligations.

6. Data Retention Periods

We retain your data only for the time necessary to fulfil the purposes for which it was collected, as follows:

- Customer account data: kept for up to 3 years after your last contact or activity.

- Order and accounting data: kept for 10 years, as required by legal accounting obligations.

- Payment data: not stored by MyTidyMate™; handled exclusively by third-party payment providers.

- Marketing and communication data: retained for up to 3 years after your last interaction or until consent is withdrawn.

- Browsing logs and analytics data: kept for a maximum of 13 months.

After these periods, data is securely deleted or anonymised.

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

- Access and rectification of your information.

- Erasure (“right to be forgotten”) when data is no longer necessary.

- Restriction of processing in certain cases.

- Objection to marketing and profiling activities.

- Data portability, to receive your data in a structured, readable format.

- Withdrawal of consent at any time for processing based on consent.

To exercise your rights, contact us at contact@mytidymate.com.
If you believe your rights have been violated, you can lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk .

8. Cookies and Tracking Technologies

Our website uses cookies to ensure proper functionality, analyse traffic, and personalise content and advertising.
When you first visit the site, a cookie banner allows you to accept or decline non-essential cookies.
You can update your preferences at any time in your browser settings or via the “Manage Cookies” link in the footer.

9. Data Security

We implement strict security measures to protect your data, including:

- SSL/TLS encryption for all transactions.

- Restricted access to personal data.

- Secure hosting through Shopify Inc.

- Incident monitoring and breach reporting in compliance with UK law.

If a data breach occurs that may affect your rights or freedoms, we will inform you promptly as required by the UK GDPR.

10. Data Transfers Outside the UK

Some of our partners (e.g., Google or Shopify) may process data outside the UK.
In such cases, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or equivalent legal protections approved by the UK authorities.

11. Updates to This Policy

We may update this Data Protection Policy from time to time to reflect regulatory changes or improvements in our practices.
The latest version will always be available on this page, with the date of the most recent update clearly stated.

Last updated: October 2025

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